Saturday, July 01, 2006

The good and the bad...get better and worse!

Some of the highlights of the DM 2006 conference were the times when examples of good and bad marketing were offered by some of the speakers.

Andy showed us the brilliant Mercedes advert and how sometimes just a few words can turn an ad from good into great. What struck me most was his notion of how 10-12 words are good, 4 are good, 2 are great and just one word splendid!

Remember Nike's 'Just Do It'? Or Nissan's 'Shift_'

Among the bad ones was a creative by Huzaifa furniture. I mean, how in the world can you have a rhino with a tusk upright, face the back of a woman in the desert, and have the tag line say "You can't beat the feeling!" ???

Need more be said?

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