What happened - DM 2006

Just got back from the Conference workshop on copywriting.

It was led by Andy Owen of Andy Owen and Associates and I must say it was great hearing the man live. I've been a subscriber of his newsletters for around 4 years and love his work. However, its quite different when you learn from gurus in person. Just like listening to a musician live as opposed to just buying their CD.

I'll post some of the gems he shared on this blog tomorrow, right now I'll post something he quoted Jerry Reitman as saying:

"Consumers are individuals as unique as snowflakes!"

I hope some Direct Marketers in Dubai understand what that means...

:-)